About Us

It took us a while to name this blog. We went through lots of candidates and concepts. We finally settled on
(U)XD Insight. The name felt right. It was simple. And it gave us the running room to cover topics we wanted to cover, in the way we wanted to cover them.

An early favorite, though, was the The Optimistic Curmudgeon. With fifty combined years of experience, hundreds of projects, and scores of companies under our belts, we’d earned the right, we felt, to be a little grumpy;  we’d earned the right to be reductionists, to make big statements,  propose new abstractions, and offer advice.

True enough, we are curmudgeons. Yet, it is also true that we are both optimists. We think the world is perfectible. We believe in people. We fall in love (platonically) with our staffs and co-workers. We’ve witnessed first hand how technology can change things. And we–very strongly–believe UX design can make technology simpler and more powerful, that UX design can make the world a better place.

Feel free to think of us as curmudgeons. We don’t mind. We’d be delighted, though, if you find the big thinking, opinion, and practical ideas in this blog as useful to read as it is fun for us to write.

John Bowie

John Bowie has spent the better part of the last two decades thinking of simple ways to make simple things. He has advised and led dozens of design teams at forward-thinking companies and organizations—including HP, GE, Microsoft, IBM, Deloitte, UnitedHealth Group, and the Economic Development Board of Singapore—and has taught his unique approach to user experience design in over one hundred talks and workshops throughout the world. He is the co-author of three books.

Mike Boston

Mike Boston has a passion for designing highly useful visual systems.  He thinks deeply and reads widely about design, per se, and considers almost anything else he feels might give him insight into how people think and act.  Among other things, Mike designed an early hypertext system that let its users graphically navigate over 10,000 pages of content; he conceived the core information architecture for Fidelity.com, an intuitive structure that’s survived over a decade of re-skins and re-branding. And he designed a “big data” clinical system–adopted by CMS– that lets researchers create a virtual, federated database by building a graphic “mind map” of their research topic.

 John and Mike

In addition writing (U)XD Insight, John and Mike are currently collaborating on a new series of books on design culture and the design mind.

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